UniFi - Grant Cardone Sales Training University

About The Company

For 35 years, Ervin Leasing operated helping vendors, customers and the community funding projects. In 2013 the Bank of Ann Arbor became a partner in the newly founded UniFi with the strategic goal of expanding the reach of the operation both in small businesses and in the community.

UniFi has worked with over 9,000 vendors to fund more than 85,000 transactions totaling over $1 billion. The makeup of the organization includes an experienced team of veterans averaging 22 years of experience with the company.

“We offer our clients unparalleled products and services and and UniFi is uniquely positioned to dominate in a largely underserved market” – RJ Grimshaw

Objectives
  • Provide Consistent Training to Team
  • Reduce Costs of Live Quarterly offsite Training
  • Create consistency across platform with training
Solution
  • Daily Training Requirement for Sales Staff (independent)
  • Establish benchmarks for daily training
  • Company wide mandate for training as a part of compensation
Results
  • 300% Increase in Sales Volumes
Challenge

With the outside funding from the Bank of Ann Arbor coming to UniFi, also came expectations of massive business growth. The challenge was to provide impactful training to a seasoned sales team that allowed for personal development to take place in bite sized chunks daily as opposed to quarterly offsite training that carried with it greater expense and scalability limitations.

Approach

Once it was determined that Cardone University was the best-suited solution for the needs of the staff, a daily training program was created for the Leadership and Sales Staff.

Each day the sales staff was required to interact with 2 sales lessons within the platform. In addition, managers led skill focused sales meetings using a propriety Cardone process for training that delivers retention rates 4x higher than traditional training methods.

Results

After 6 months of daily consistent training across the platform UniFi’s team was able to increase their sales from $13 million in 2013 to $35 million in sales in 2014. Total sales for Q1 2015 already exceed $22 million.

In addition, the group has built a scalable training platform for the success of their salespeople as their company gorws that can be accessed 24/7 from their home, the office, and on any tablet or smartphone.

With daily training, and full accountability for all training activity the UniFi is poised for their run to $100,000,000 in sales in 2015.