Seeff - Grant Cardone Sales Training University

About The Company

Seeff is one of Southern Africa’s most established real estate companies. Founded in 1964, the company has grown from a small, family-owned business to one of the leading property and real estate companies in Southern Africa, with close on 200 branches and over 1200 agents throughout South Africa, Namibia, Botswana, Zimbabwe, Zambia, Swaziland and Mauritius. Over the course of the past 52 years, Seeff has earned a respected reputation as a formidable player in Southern African residential property sales and rentals, property development projects, agriculture, commercial, business and industrial properties, combining experience gained over more than 50 years, with a air for innovation and a commitment to excellence.

Objectives
  • Motivated Sales People
  • More confident in the sales process
  • 24/7 Sales Training
Solution
  • Required mandatory training at 20 chapters per week
  • Daily sales meetings led by management targeting weak points in the sales process using Cardone University
Results
  • Doubled their number of sales compared to an average month within the past 6 months
  • Increased gross profit by 25% per sale
Challenge

Seeff George Joined forces with CTTI to overcome a challenge in ensuring that his sales team implemented the strategies discussed in their meetings focused on addressing their weak points. Management was looking for a solution to bridge the gap in time between their sales meetings without losing the message being delivered. The overall issue was getting the information to “stick”.

Approach

The approach taken to overcome this barrier was to provide training that the sales team could complete separate to the content of their sales meeting, but which enforced the same material. They implemented a mandatory requirement of training at an average of 20 minutes daily. This was combined with their weekly sales meeting providing a base of information to focus on their areas of opportunity.

Results

After being on the University for only 30 days, Seeff George was able to double their number of sales compared to an average month within the past 6 month. In addition, Pieter says he has seen a huge improvement in the confidence within his team. This has resulted in a 25% increase in gross pro t per sale. He attributes this increase to their improved sales ability from training within Cardone University. Each salesperson is now able to skill up on their specific weak point daily using the platform.