FOLLOW-UP
I can safely say that Follow-Up is responsible for the majority of the success that I have created in my life. 48% of salespeople never follow-up with a prospect, and 80% of transactions are made on the fifth to twelfth contact. So how can you be successful with follow-up? How can you follow-up persistently without being overbearing and obnoxious? How can you follow-up so effectively that prospects actually return calls? In the Follow-Up course I will serve up to you 2 years of exact follow-up strategies for both Sold and Unsold customers. This course will layout a follow-up plan guaranteed to increase your paycheck!
What you will get:
- How to be remembered
- Stand out from the crowd
- Never run out of ways to follow up with a prospect
Follow Up Unsold Customers
- Demo Upsell
- Using the Facts on Unsold Customers
- Follow the Opportunity
- Why Don’t People Buy?
- The Five Types of Buyers
- Revelations of Follow-Up
How To Use Follow Up Tools
- Phone Call
- Text
- Handwritten Letter
- Personal Visit
- Using Gimmicks
- Apology Contact
- Selfie Video Messages
- Social Media Reach
- Use Photo Images
- Newsletter and Blogs
- Testimonial
- Survey
Contact Follow Up Over 365 Days
- Same Day Contact – Thank You
- Day 1 Contact – Call
- Day 2 Contact – Handwritten Letter
- Day 3 Contact – Video
- Day 4 Contact – Personal Visit
- Day 5 Contact – Thought of You
- Day 10 Contact – Event Offer
- Day 14 Contact – Informational Links
- Day 21 Contact – Video Email
- Day 30 Contact – Event Offer
- Day 40 Contact – Thinking About You
- Day 50 Contact – Special Offers
- Day 60 Contact – Personal Visit
- Day 75 Contact – Send Photo Mock-Up
- Day 90 Contact – Management Call
- Day 100 Contact – Special Gift
- Day 120 Contact – Personal Visit
- Day 150 Contact – Drop Off Special Offer
- Day 180 Contact – Compelling Information
- Day 210 Contact – Just Got This In
- Day 240 Contact – Apology Contact
- Day 270 Contact – Chocolate Boot Candy
- Day 300 Contact – Person of Influence
- Day 330 Contact – Testimonial Request
- Day 365 Contact – You Don’t Know By Now
Reason Why People Do Not Buy From You
- Lack of Time
- Personal Issue (Kids, Marriage, Legal)
- Concern About Cost
- Cash Flow
- Budget Constraints
- More Pressing Problems
- Able to Carry On Without
- Change of the Guard
- Instability Within
- Poor Previous Decisions
- Lack of Branding
- Reputation
- Uncertainty
- Buy Sell Agreement
- Not Decision Maker
- Lost a Deal to Competition
- They Don’t Like You
Most Effective Follow Up Strategies
- Texting During Engagement
- Immediate Texting
- Management Call
- Invites
- Regular Newsletter
- Social Media as Follow-Up
- I Saw This and Thought of You
- Giant Cookie
- Telegram
- Poor Previous Decisions
- Customized Candys
- Lottery Ticket
- Personal Visit with Giftbag
- Purchase Prepaid Cell Phone
- If I Don’t Hear Back, I Will Ship the Product
- Chocolate Feet
- Call the Wrong Extension
- Add This Phrase
- Show them on a Magazine
- The Five “No” Strategy
- Five No Calls and Flip
- Word of Caution on Follow-Up
The Facts of a Follow Up
- The Importance of Follow-Up
- Follow Up Definition
- B2B Leads Not Sales Ready
- Why Leads Do Not Convert
- The Importance of Nurturing Leads
- Lift Your Lead Generation
- Get a 500% Increase in Lead Conversion
- Be the First to Follow-Up
- The ALWAYS Rule
- Don’t Be THAT Guy
- How to Get Your Share of this Trillion Dollar Industry
- Be in the Top 1% of Earners in the World
- Convert 40% More Leads Than Anyone Else
- The Most Powerful Follow-Up Tool
Mistakes with the Follow Up
- Never Made the Call
- Not Enough Calls
- Calls not on a Regular Basis
- Wait too long to Follow Up
- Lack Variety in Reasons to Call
- No Clear Purpose in the Call
- Not Leaving a Message
- Not Collecting CRITICAL Data for Future Sales
- Not Asking for Referrals
- Not Organized to Store Data
Types of Calls for Owner Follow Up
- 12 Months – Anniversary Call
- Same Day Call
- 3 Day Contact or Call
- 7 Day Contact
- 14 Day Contact – Send Video Message
- 1 Month Contact – Mail or Personal Visit
- 3 Month Call – Data Personal to the Buyer
- 6 Month – Value Your Opinion Call
- 12 Month
- 15 Month – Personal Visit Call
- 18 Months – Personal Mail
- 18 Months Same Day – Email or Phone Call
- 24 Month Call – Feedback Call
Ways To Follow Up
- Texting
- Calling
- Visiting
- Gifts
- Friends
- Retargeting
Follow Up Basics
- Commitment
- CRM – Customer Relationship Management
- Organization
- Scripts
- Accountability
- Unreasonable Attitude
