Keystone Retirement Services

CHALLENGE

As Remax Titanium’s team grew over the last few years, they were spending a significant amount on radio and online advertising but were not seeing enough of a conversion to justify more lead generation as a way to grow. After reading Grant’s first book, Sell to Survive, Rudy Kusuma began adopting Grant’s strategies with his team and and already started seeing a difference in his people.

His goal was to increase the company’s closing percentage so they could get more ROI on the abundance of advertising that was already being done. So after seeing Grant perform live at the 2017 10X Growth Con he decided to invest in professional sales training for his entire team.
After following Grant for years, Ryan came to meet him at the 10X Growth Con.

After the event he connect with Andrew from the CTTI team to discuss joining Cardone University as an individual.

He knew that there were much bigger targets he wanted to set his sights on so instead of signing on only for himself, Ryan decided to invest in his people and brought the program on board for his entire staff.

APPROACH

Ryan’s approach was to use the training as a way to change the entire company’s culture. Everyone from sales through the the admin staff is required to train.
Training is absolutely mandatory for Keystone. Each person must complete 14 chapters weekly and on Fridays Ryan meets with his team to recap on takeaways and how they’ll use the information.

He set up a system of accountability partners, so everyone has someone else vested in their success holding them accountable and Ryan follows up with anyone who doesn’t hit the training target.

RESULTS

Ryan’s team has seen over a 375% increase in monthly revenue for multiple consecutive months compared to their highest month ever prior to the program. Now every month they crush what used to be their record month.
“The #1 thing we learned was to never lower our goals. Every Tuesday and Friday we all go over our targets. We’re big on personal growth here. I watched a new agent earn $40,000 in commissions with 5 months in the industry.

Biggest thing is not letting it go by the wayside. You have to use it for it to work. We’re all vested in each other’s success, so everyone in our office has a training accountability partner.

We’ve seen an insane increase and we’re now even using it as a recruiting tool, so if you join the team you’ll get access to the best sales training in the world.”