CHALLENGE
As Remax Titanium’s team grew over the last few years, they were spending a significant amount on radio and online advertising but were not seeing enough of a conversion to justify more lead generation as a way to grow. After reading Grant’s first book, Sell to Survive, Rudy Kusuma began adopting Grant’s strategies with his team and and already started seeing a difference in his people.
His goal was to increase the company’s closing percentage so they could get more ROI on the abundance of advertising that was already being done. So after seeing Grant perform live at the 2017 10X Growth Con he decided to invest in professional sales training for his entire team.