Here we are at the beginning of another new year. We made it through the holidays and year-end hustle ready to start fresh. But there’s an interesting phenomenon that I noticed happens this time of year. Salespeople start out the year with a strong number of sales. Then before we are even ninety days in, their sales tank. What happened and how do you prevent it? That’s what I’m going to answer for you here. I’m going to give you the key to keeping momentum through 2022 and every year after. 

Value Your Product More Than the Money

Money can be a great motivator for making sales initially. But it won’t push you to keep going in the long run. Being purpose-driven is the only way that you can ever be great at anything in life. 

Conviction is the difference between beginner’s luck and long-term success in selling. I have hammered on this point before, but I’m going to say it again. You have to be 100% sold on your product, service, company, your management, and yourself. 

Any drop in production is an indicator that you have uncertainty in what you’re selling. 

There is no other reason you are losing steam other than that–you have to know that fact first and foremost. Once you do, you’’ll be able to quickly bounce back from any dip in your sales by reselling yourself on what you offer. Become unreasonable about this point. That is the biggest part of the key to keeping momentum through 2022. 

Don’t Use “Tricks” in 2022

Tricks are for kids, not salespeople. I hear some of these “tricks” that salespeople pick up to get more sales. Stuff like crossing your arms when the customer does and other psychological mumbo jumbos. 

In short, don’t use them. They’re not ethical. A good rule of thumb is that if you would not advertise what you’re doing, don’t do it! If you’re tempted to use these methods, you’re not completely sold and need to revisit the point above. 

In conclusion, the key to keeping momentum through 2022 starts with you. Selling isn’t all about money. It’s about helping others with what you offer them. How does your product help your customers? What does your company offer that the competition doesn’t? What do YOU bring to your customers no other salesperson can? Get solid on those things, reinforce them when they waver, and your sales will dominate in the year ahead. 

Check out our courses on how to make more sales, improve your marketing and become successful at cardoneuniversity.com.

Keep the Momentum.

Grant Cardone