You could argue that “persuasion” is another word for selling. It definitely is a large portion of it. To get another person to do business with you will take some level of convincing. Being uncertain of this skill will, in turn, make you uncertain of your selling ability and income. In this article, you will learn how to persuade anyone— without any underhanded tricks.

See Things Their Way FIRST

The first thing you need to do to be able to persuade anyone, and the first rule of selling itself, is you have to agree with the other person. You can’t get other people to do what you want if you make them feel wrong about how they feel. They will become defensive and more solid in their viewpoint. 

Agreeing with the other person is the most senior rule in selling and persuading others. 

This is not the same thing as the old saying, “The customer is always right.” However, you have to agree with them before you start to shift their viewpoint. And to actually change their perspective, you have to do the next step I’m going to share with you… 

Show Them, Don’t Tell Them 

People believe what they see, not what they hear. This is true now more than ever. No one will take your word no matter how honest a person you are. You shouldn’t take this personally, but you will need to handle it if you want to persuade someone. Their distrust of you is not their problem. It’s yours. 

Third-party information is extremely valuable here. Remember, you agree with them first. Use the line, “I agree. I thought the same thing until….”, and present information that supports your price, viewpoint, etc. Doing so builds trust, credibility, and value. 

Follow these two steps, and you’ll be able to persuade anyone. No one makes it in business or in life without the support from others. You need to have the skills to present your ideas and products to the world to be successful. If you’re interested in strengthening your selling and negotiation skills go to cardoneuniversity.com.

Be Great.

Grant Cardone