Where is your loyalty, boss? When you start a business your allegiance has to be to the business first. If the welfare of your business is not your one and only concern, all those big plans and ambitious goals will never be realized. It took me years to learn this after some very hard lessons but I eventually got it into my head that the company comes first. Now that might seem a bit harsh and make it appear like I don’t care about the people who work for me. Nothing could be further from the truth. I appreciate every single one of my employees and consider them like family. I would do anything to help them…
…but how much help do you think I can be if my company goes under because I make decisions based on personal feelings rather than the facts?
As your business grows and you engage with more people both inside and outside of your organization, you can’t let your personal feelings get in the way. Your decisions have to be based on one thing-how do they affect your business? Now, decisions are made based on information so you had better do your research before you make those decisions but how much time to do you spend on research before you act? There is such a thing as too much due diligence because now more than ever, speed to market is critical. That’s why when it comes to directing the people who make up your organization it’s vital that you have information that’s current and correct. The better trained your employees are, the better they’ll perform and the less you’ll have to worry about the little day-to-day details. That means you can focus on the important things like scaling up and dominating your space.
Even though it seems so obvious many business owners forget this and let emotions cloud their judgement. It often prevents them from making right decisions and cripples them from making the hard decisions that every business owner has to face. I’ve had to make so many tough calls since I started, especially when COVID-19 hit. I didn’t want to let anyone go but I had no choice because I had a responsibility to the company. Too many people, both employees and customers were counting on Cardone Enterprises, Cardone Capital, Cardone University and my other companies to see them through.
The backbone of capitalism is to start a business and create jobs but that is a huge commitment. You have a responsibility to maintain sustainability. You now have customers depending upon you. You have employees relying on you. The primary mission of a business is to take care of it’s customers and its employees and in some cases its shareholders. If someone or something is affecting your ability to make decisions based solely on the good of your company you need to seriously consider how to deal with the situation. Failure to do so could result in disaster and then where will you be? Where will your employees be? Your customers?
I cover this critically important aspect of business operations in many of my courses including my 10X Mentor Program and my Accelerator training. This year, business owners will need a bullet-proof, crisis proof plan to be able to handle the inevitable ups and downs of 2021. Then as they proceed they must do so with the mentality that the business comes first. That’s the best way to take care of your employees, your customers and yourself.
If you are a business owner who needs some guidance in getting back on track or taking it to the next level, Cardone University offers everything you need to make it happen. Click here to sign up for FREE.