The 10 Reasons Closers Fail

The 10 Reasons Closers Fail

There are multiple reasons why deals don’t go through and it has a lot to do with communication, navigation, and the decision process. 

If the communication in the sales cycle does not go well then both parties can feel like they are not getting the deal done, which is exactly what will happen. 

It all comes down to knowing what you, your team, and the customer are doing in order to get the deal done. 

The best closers in the world truly understand their customer and know how to navigate objections, challenges, and problems with the right words. 

To understand the customer you have to know one simple thing that will make your closing experience easier…

The 10 Reasons Closers Fail

Understand that you are providing an answer to a customer who has a problem and looking for a solution. Believe that you are that solution and offer them what they need to make them feel like they are the hero

What I’m trying to say is that there is already a need for the product or service in their life…

…your job is to help finalize their decision to create a solution to their issue with your product or service. 

Here’s a statistic you might not know…


The customer is already 67% of the way through the buying process before they even get to your product or service. 

So what does that mean for you?

It means they have been shopping online and looking at other products, the different pieces of inventory, but this does not mean they are on the right product.

This is where you have to start offering options and be prepared with your arsenal of closing techniques.

There are always going to be new ways to improve your sales process so you can bring in more revenue, elevate your business, and increase your clientele…

The 10 Reasons Closers Fail

In The 10 Reasons Closers Fail course you will get why deals fail and learn the steps that you need to take so you can succeed in closing. 

Just to give you a basic outline, the top ten reasons why most people fail to close is due to…

  1. Not enough attempts. 
  2. Pressure is perceived as a bad thing.
  3. Unwillingness to deal with emotions.
  4. Lack of belief in the product or service.
  5. Incorrect estimation of effort.
  6. Being “Reasonable”.
  7. No financial plan in place.
  8. Handling objections that are only complaints. 
  9. Shortage of Closing Material.
  10. Incorrect Barriers.

If you want to know more and find out how you can avoid losing a sale then I encourage you to dive deep into this course. You can master your sales technique and Cardone University has all your tools and resources to make that happen. 



CLICK HERE to get access The 10 Reasons Closers Fail course.

Be great,

Grant Cardone