How to Build a Winning Sales Team

How to Build a Winning Sales Team

Your sales team is the backbone of your business. That means you need to know how to build a winning sales team.


There are many different ways that you can go about building a winning sales force, and not all of them will be right for every company. One of your top priorities as a business owner is to find and hire the right sales team so you’re always running a cash flow generating business successfully without feeling stressed.


If you want to build a strong, reliable and results-oriented sales team then I’ve got just the process for you! I’ll show you step by step how we built our own successful sales team at Cardone Enterprises. We did it by following these 6 steps…

How to Build a Winning Sales Team

Define Your Goals


What are your sales goals? How many sales do you need to close by a certain date? What are your yearly, quarterly, monthly, weekly, and daily sales goals? Before you start building a solid sales team, define your goals and find the sales team that knows how to keep up and get those results, no matter how big or small. 


Establish The Selling Process


How does your sales team close deals? How many salespeople work on each deal or lead at once? Are there any special steps in between closing a sale (e.g., negotiating?) Is it important that sales be done face-to-face or can they be completed over the phone? Define what success looks like so all of your employees know when they reach their personal goal. 


Hire The Right People 


Hire salespeople that are used to winning and those who are self-motivated. The best candidates for a sales role possess these qualities: confidence, interest in customers’ needs, resilience, knowledge, good listening skills, and always ready to close a sale. Experienced salespeople naturally have higher success rates and focus on numbers as well as strong relationships with others. 


Provide Ongoing Training


A winning sales team must never stop learning! Whether that’s brushing up on their sales skills or learning a new tech software – make sure your team is up-to-date and their skills are sharp so they’ll continue to close massive sales without setbacks. By providing quality sales training you can ensure that your team has all the tools necessary for success; by following up with effective sales coaching you’re ensuring they have what they need to get better at what they do best – closing deals! 


Give Incentives & Celebrate Success


Create sales contests or sales competitions where the salesperson with the most closed deals in a particular time frame (e.g., one week) gets dinner out for them from their favorite restaurant or a nice bonus. No matter what – at our company, we always celebrate every team’s success, no matter what the numbers are. Stay positive and always celebrate your team’s hard work. 


Clear Communication


Create an open line of communication between management and employees so there is transparency about expectations and rewards. Make sure you’re always on the same page and everyone is clear on what needs to be done. Encourage salespeople to ask questions and provide feedback about how their team is doing. Provide clear expectations for what success looks like so all of your employees know when they reach their personal goal.

How to Build a Winning Sales Team

You’re ready to go! Now that you know how important it is not only to invest money into your sales people but also give them opportunities for advancement, create a culture where employees can thrive, and be personable & listen well when working in conjunction with your customers – you’re on the right track to success. 


If you want to learn more about how you can build a winning sales team, check out some of the great sales courses over at



Be Great,


Grant Cardone