How Does Your Sales Team Measure Up?

How Does Your Sales Team Measure Up?

How does your sales team measure up against other successful sales teams? A lot can be said about your sales team when you compare numbers with others. Are they selling enough? Are they making enough calls? Are they closing enough deals? What are their strategies? Are they trying new sales tactics? 


As we head into Q4, it’s crucial to note why your sales team isn’t measuring up. It’s not what your competition is doing. It’s not your pricing. It’s not your margin. It is that your sales team is…average. If you continue to accept ‘average’, you will get eaten up in the business world.

How Does Your Sales Team Measure Up?


My sales team consistently kills it daily. They close deals from morning until night and bring in hundreds of thousands of dollars per day. If you want your sales team to skyrocket your sales success, you have to train them not to be average.


In my book Be Obsessed Or Be Average, I talk about this all the time. There’s no way your sales team can pull outstanding numbers if they’re not taking the action they need to, to get the results they want. If you wish to profit millions, you’ll have to make it clear with your sales team about your goals and then, together, create a plan to achieve those sales goals. Let’s talk about how you can build an OBSESSED sales team that measures up and can consistently close deals. 


You need to SHIFT your mindset to be obsessed. You can’t build a great sales team if you are average or your manager is. You can’t make a great team with great people if the leadership is not obsessed with the dream. The top players in this world have one thing in common: Obsession. Average people do not produce obsessed results. That’s the bottom line.


It would be best to find people who are highly interested, highly engaged, excited to come to work and make more money. It doesn’t matter what demographic they are in; make sure they are hungry for more and genuinely want to succeed. If you can find these obsessed people, you will win the sales game and beat your competitors.


When you want to create a sales machine, it all starts with outstanding leadership. Elon Musk, Jeff Bezos, Howard Shultz, Einstein, and even Jesus Christ were all obsessed and produced their desired results. If you don’t have an obsessed leader, your team won’t be either. 

How Does Your Sales Team Measure Up?


Find inspiration from the most outstanding leaders of our time, and you will notice that all of them are obsessed with results and achieving their goals. They reach those goals every time because they want it badly enough and seek out people with the same vision who can help them produce those results.


You must be obsessed with the game, obsessed with results, obsessed with winning. If you play small, you will not find the obsessed people to build up a successful sales team. 

Learn more about how you can improve your sales team approach through


Be great, 


Why Sales Teams Burnout

5 Reasons Why Sales Teams Burnout

Sales team burnout is a serious problem for sales organizations. Sales teams are the foundation of any company and carry the weight of the business’s future on their shoulders. It’s up to them to hit their quota, find qualified leads, and close almost every single one. But, at some point, salespeople burnout because of stress, lack of resources or maybe they’re not getting the results they want. Here are five reasons why sales teams burnout:  


1) They don’t know how to measure their success


Their job becomes difficult because they feel like they’re spinning their wheels at work, with no tangible results. There are steps you can take as a manager or leader of an organization to head off sales team burnout before it happens. One way is by educating your salesperson on sales metrics, giving salespeople a clear sales process to follow and providing sales coaching as needed. When your salespeople have a clear understanding of how they will measure success, you’ll notice a decrease in burnout and increase in their productivity.

Why Sales Teams Burnout

2) They do not have the right leadership


If salespeople are not encouraged, guided or supported on their sales journey, they can become burned out which makes the entire sales team burnout even worse. As a sales leader you play a vital role in motivating your salespeople and keeping them engaged. You need to inspire your salespeople by showing them you believe in them and their sales talent, make salespeople feel appreciated and create a sales culture where salespeople feel they can ask for help or feedback. By creating a positive and open environment for your salespeople to be open and transparent, there’s less of a chance they will feel burnout.


3) They lack motivation


If your sales team is not motivated, it’s difficult for salespeople to perform at a high level day-in and day-out. Salespeople need sales managers who can motivate salespeople. One of the most powerful ways sales managers motivate salespeople is through sales coaching. By providing sales coaching on an ongoing basis, sales managers can help salespeople stay motivated and energized to deliver results for the sales organization. If you want to know how you can keep your sales team motivated, you can learn more about it in our course here.


4) They have a negative outlook


Acknowledging that salespeople can get burned out and having a plan in place is crucial to preventing sales team burnout. Some of the tactics we use is our “no negativity allowed” policy. We help salespeople develop positive mindsets and believe they can be successful, no matter what they might be going through in their sales career. Having a negative attitude never gives you the results you want and if your sales team is being negative that is a big no-no.

Why Sales Teams Burnout

5) They stop learning about new sales strategies


They continue to use old methods that clearly aren’t producing results anymore. Times have changed. Prospects expect salespeople to be sales experts, sales leaders, and sales managers. As a sales manager or sales leader, it’s important to keep up with the latest sales strategies and sales tactics so you can properly train your sales team. If salespeople are not using the best sales strategies, they may feel like they’re spinning their wheels at work and feel like failures if they don’t make enough sales.


Sales teams will burnout if they are not motivated, don’t know how to measure their success, or don’t have the right leadership. The most important thing you can do as a sales manager is make sure your team is properly trained with the latest sales strategies and tactics so they continue to sell at high levels throughout their career. Burnout can happen to anyone but it’s important to remember that it isn’t permanent. If you want to learn about ways to motivate your sales team to avoid burnout, check out



Be Great,

Grant Cardone

How To Be A Successful Leader

How To Be A Successful Leader

There are many different definitions of leadership, but there is one thing that all successful leaders have in common: They know how to inspire people and motivate them to take action. 

One way they do this is by telling stories or painting pictures with their words. The other way is through visioning. A successful leader knows what the goal should be and can articulate it in a clear, compelling, inspiring manner so that followers will want to help make it happen.

It’s not enough to just tell employees what needs doing; you need to show them why they should care about the task at hand and convince them that it matters for something bigger than themselves. Successful leaders are able to paint a picture of an ideal future state where these tasks are completed and a goal has been achieved. Here’s how to be a successful leader:

How To Be A Successful Leader

Show Up – Nothing happens unless you show up. You have a chance to get opportunities every single day when you decide to show up. Most people won’t either because they don’t care or they have a fixed mindset. A successful leader will show up every day and work hard. They understand that there are no shortcuts to getting somewhere great. Being consistent is the most important thing you can do.


Be Authentic – If people see who you truly are instead of an image, it gives them trust and respect for your authenticity. It isn’t easy to find someone that is always willing to be themselves and the same goes for the workplace. An authentic leader is someone that has a value driven mindset and shares their success with everyone in the company.


No Negativity Allowed – Negativity is what destroys your happiness, your career, your family and everything in between. It doesn’t matter what side of politics you are on, negativity is simply negative and as a leader you do not want to show negative emotions or spread negativity. A successful leader knows the importance of being the best version of themselves so they can lead others.


Work Ethic – To be a leader, you must work. Leaders are not lazy people. As a leader, you have to act as a role model to those around you. They are watching everything you do and say. So, if you are a hard worker, you grind, you hustle, you get things done, others will see that and match your hustle. To be a successful leader means you put in the work, the hours, the energy, the heart, and the passion into what you do. Without a strong work ethic, you won’t be able to properly lead a team or get the results you want. 


Provide Feedback – A successful leader knows how to give and receive feedback. They aren’t scared of confrontation and know how to separate emotions from truth and honesty. Feedback is something all leaders should strive to make become a habit, not only for their team but also for themselves. It’s important to be aware of your successes and failures, learn from them and move on.


Be Someone Worth Following – A successful leader will be someone who you want to work hard for, someone who creates opportunities for others and an individual that plays by the rules but bends them when necessary. Being a leader means having the qualities of those that you would want to follow, or those that your team will look up to and respect.


Be A Mentor – Successful leaders are mentors because they take the time out of their day to help others grow. They understand that part of being a great leader is mentoring and leading the next generation of leaders. It doesn’t just happen by itself, it takes time and patience but it’s very rewarding too.

How To Be A Successful Leader


Motivating people to take action isn’t an easy task. If done correctly, it can be the difference between a business flailing or flourishing. It’s also very difficult to do this as a one man team so you need to surround yourself with the right kind of people who share your vision and enthusiasm. Once you have your team together, it’s time to get down to business.


To sharpen your leadership or sales skills, find a course at



Be Great,

Grant Cardone

5 Rules to Hack Your Sales Game

5 Rules to Hack Your Sales Game

In sales, there are rules. These rules will  ensure your success if followed correctly. We’re about to cover the 5 rules to hack your sales game that will ultimately help you skyrocket your commission checks and keep your prospects running back to you again and again.


Rule #1: Always be seated when negotiating and closing


Missed by every seasoned prof, you’ll hardly ever close someone on your feet, negotiate terms on your seat. When you’re attempting agreement and closure, you also want your prospect seated. Even if your prospect stands up mid negotiation, you should remain seated, suggesting that you’re not done just yet. Don’t react. Stay seated. Staying seated shows your confidence and seriousness. If you stand up, it shows that something has changed. This may make your prospect leave and end the negotiations.


Rule #2: Always present your proposal in writing and clearly communicate it


People don’t believe what they hear, they believe what they see. Actions really do speak louder than words here. When you put your negotiation in writing, it’s automatically more credible and valued. Talk is cheap. Always have a contract and a legal pad. Anything of value should be written down, validated in writing and should be used to build your case of logic as to the many reasons someone would do business with you. It’s also important that you rehearse your proposal so that it is clearly communicated to the prospect. Your offer, your benefits, your presentation inclusions. Don’t cover your mouth, speak clearly and confidently so your offer is communicated in a way that suggests optimism, pride, and credibility.

5 Rules to Hack Your Sales Game

Rule #3: Know how to use humor to relieve pressure


This is a known art in sales and one of the oldest practices in the sales book. People love to connect with stories, especially ones with humor. It helps ease the pressure and gets prospects to relax. Everyone loves a good chuckle, but make sure that what you say doesn’t offend your prospect. Use humor that causes your prospect to feel good. When someone laughs, they’ll associate that positivity with you and want to continue doing business with you. Make them feel good, inspired and hopeful.


Rule #4: Always treat the buyer like they can


When you treat your prospect as though they have money, they will act as though they have it. They’ll even act in regards to money they don’t even have. This is simple buyer psychology; if you treat someone in a certain manner, they will respond accordingly. Every behavior, word, and facial expression from you must communicate that you’re treating the prospect in front of you as though they are someone who will say yes and go along with your proposal.


Rule #5: Always agree with the buyer and never disagree


Always, always, always agree with your buyer and NEVER disagree, no matter what they say. Now, this is completely different from the saying, “the customer is always right.” That’s absolutely not true, the customer isn’t always right. Whether they’re right or wrong isn’t the issue. If you want to resolve any sort of disagreement, it only requires you to agree with the other person’s point of view so you can actually handle the disagreement. Once you do this, you’ve created some commonality now. Disagreement only results in not closing a deal. Pro tip: you gotta be willing to lose the battle, to win the war (and win the sale).


Sales can be a complex process. More than likely, there’s many salespeople who struggle to win over customers because they haven’t been prospecting the right way or they’re not putting in enough effort. 

5 Rules to Hack Your Sales Game

To get inside of your prospects’ brain and learn how to further hack your sales game, check out The Closer’s Survival Guide course at where you can nail all 20 rules of closing sales.


Be Great,


Why Your Sales Team is Failing

Why Your Sales Team is Failing

This story is about a sales team that was boring and unmotivated. They were failing miserably and barely meeting their goals every quarter. The company asked me to come in and turn it around for them because they had tried everything else on the market with no success. 


I told them that if they wanted to be successful, they needed to make some changes right away. The biggest reason why your sales team is failing is likely because you don’t know how to keep them motivated. Here’s a list of ways to keep your sales team upbeat and motivated to crush their sales day:

Why Your Sales Team is Failing

1) Motivate your sales team by focusing on goals


Goals are the single most important part of getting motivated in a sales environment. It has to be done daily and throughout the day rather than once or twice a year. Meeting goals should be celebrated and failure should be analyzed. Goals should be set based on the performance of your sales team as a whole, and as individuals.


2) Motivate your sales team by giving them autonomy


Give the control to your sales team. Allow each individual to decide how they want to meet their goals and how they want to close their sales. If you allow them the freedom of making their own choices, your team will be more likely to try harder and to not give up when things get tough.


3) Motivate your sales team by allowing them to be creative


Allow the team to have some flexibility when they close their sales. Let them know that you will accept different ways of closing the sale, as long as it still leads to a sale. Make sure that all of their methods are tracked so they can monitor if a certain method or style is working better than another, but don’t get too detailed. Being too detailed will take the creativity away from them and make closing sales become a mundane task rather than an interesting challenge.


4) Motivate your sales team by letting them be creative in delivering their product


Tell your sales team that they need to try different ways of selling their products. Have them experiment with different methods of delivering their product, whether it be through a video sales letter or an audio. Every individual is unique and has different strengths. You can meet your goals by letting them use their strengths to deliver a product that is both effective and unique. 


5) Motivate your sales team by rewarding them


It’s a common myth that people work harder to avoid punishment than they do to gain something. In other words, if you take an action to avoid the negative consequences of something, it will probably never change. However, if you add a positive consequence to that action, the behavior will increase dramatically.


6) Motivate your sales team by leading them


The best leaders are the ones that know how to motivate a team. Your goal should be to train yourself to be the best leader you can be. If you are a great motivator, your sales will soar. People want to follow leaders that they can trust to get them through the struggles of life.


7) Motivate your sales team by being a positive motivator


The worst kind of leader is the negative one. If your sales team knows that you are upset or frustrated with them, they will probably start failing more now because their leader is unhappy. You should always be positive with your sales team and celebrate their wins as much or more than you criticize their failures.

Why Your Sales Team is Failing

Motivating your sales team to achieve better results is important. Want to learn how to improve your leadership skills and help your team skyrocket your sales? Check out the courses available at



Be Great,


Grant Cardone

Three Ways to Close the Sale

Three Ways to Close the Sale

The art of closing sales is an elusive one. It takes a talent for persuasion, the know-how to present your offer in the best light possible, and an understanding that when you ask someone to buy something from you it’s not really about them at all. 

The customer doesn’t care about what they’re buying as much as how their purchase will make THEM feel. That said, there are some good ways and bad ways to close the sale. Here are three ways to close the sale:

1) Ask for it again – don’t let up until you get a “yes” or “no.” People often say yes after they’ve been worn down by pressure, but only if they still haven’t said no. Remember that persistence pays off. 

One of the best ways to close the sale is by asking questions. You could ask if they have any questions or concerns. Ask them how they feel about the purchase and what their final decision is going to be. 

If they say yes, then tell them everything you will do for them and get their signature on a receipt or contract before you walk away from the sale. If they’re still unsure about making a purchase or if they still have questions, tell them you’d be more than happy to help them and that you’ll follow up in two days.

2) Pull out all the stops – use every piece of evidence you have to show that they should buy from you. Compare yourself to how your competitor does business, how great your product is, and how well taken-care of they’ll be in your hands. 

Three Ways to Close the Sale

Be prepared with evidence of results, customer comments, testimonials and anything else you can use to make your case. By putting in the extra effort, you’ll convince your customer that you’ve gone the extra mile and gotten results.

3) Avoid the “yes” or “no” question – instead, ask them for a commitment. Ask them for something that only a “yes” answer will give you. For example, ask them to agree with you on a point or idea. Make it something small that you can build on to a bigger commitment. Or, ask them for their business card so you can follow up via phone or email. 

You have to get them to say “yes” in some way, shape or form – otherwise you’ve hit the end of your sales presentation. The more “yes” answers you can get from someone, the more likely it is that you will close the sale with them.

Three Ways to Close the Sale

Don’t let your sales call end with a “close.” When you ask someone to buy something from you, they’ll either say yes or no. If the answer is no, you can’t do anything about it except try another tactic and hope for a better result.

If you can tap into how your customer’s brain works at different stages in the purchasing process or lead funnel, you may be able to drive more sales with less effort. 

If all of this sounds intimidating and you want help putting these principles into practice, check out the sales courses we offer at to learn how you can master the art of closing.


Be Great,

Grant Cardone

5 Steps to Become a Millionaire

5 Steps to Become a Millionaire

You’ve probably heard the stories of lottery winners who are now bankrupt, celebrities who were swimming in cash but spent it all, and people who use up all of their extra cash on materialistic things. Is there a way to  keep from heading down that path and to become a millionaire? The answer is yes, and I’ve got the 5 steps to become a millionaire that you can follow in this post. 


Is money evil? The answer is NO. Most people see millionaires as greedy people who are above others. The thing is, millionaires have something in common,  and that is how they think. They see money as a tool, not an end all be all. They make their money, store it, and invest it to make them more money. The key here is that once they receive money, they know exactly where it’s going and what they’ll do with it. 


You can get to where you want to be financially, but you have to stay focused no matter what. Get rid of distractions like overspending or bad credit, and always keep in mind what you’re working toward. The end goal is what’s important here, so let’s dive into what the 5 steps to become a millionaire are. 

5 Steps to Become a Millionaire



Set a big target and look at it daily. If you are currently struggling financially, all that means is you have the wrong target. Once you change the target – everything changes. People always ask me where I got the cash to make real estate investments and it’s the same every time: customers fund the transactions. I have my goal and everyone who has purchased a product or service has contributed to those transactions. Use your resources as a means to get to your goal target. 


Guaranteed Income


Guaranteed income is crucial to your investment plan. Think about it sort of like a jackpot you’ve got in the bank that will never disappoint you. It’s a big pile of money you can always fall back on. Guaranteed income could be something as simple as a steady paycheck, or even better, passive income from investments or products that are selling themselves without your help. 


I guarantee if you use this method, you will become a millionaire. Get your income not to what pays your bills, but to where you can save 40% of your gross income. For example, let’s say you make $30,000, you put $12,000 in storage, $12,000 goes to the IRS and that leaves you with $6,000. The remainder is what you set aside as “storage”.


Stay Broke & Invest The Storage


The goal here is to invest the storage money. Take your money and put it into a “sacred account” so no one can touch it and neither can you. Leave it alone. Don’t just get your money and blow it all. Once money lands in your bank account – store it and invest it. Live on the remainder of your income from working or even from passive income if you have a lot saved up. To live on less money, you can cut back on little things like fancy dinners out or an expensive cable package. 


Keep in mind: Do NOT risk this money; Don’t lose money. Figure out what you need to invest in instead of leaving it in the bank (because that’s losing money). Another thing here: Don’t buy cars, lease them, don’t buy homes, rent them. Try your best NOT to own anything. Stack cash and wait until you can put it in something that won’t be lost. 


Passive = Income


The passive income should now exceed your monthly income. This is why I like to save passive income over a period of time because it means you’re creating a cash cow that generates income without your own hands. So now, you should have guaranteed income and passive income. That’s called “safe money”. Run with that and keep stacking more in the bank. 


Give Yourself Time


Millionaires say that when they were young, they would always look into their future and say what they wanted, “I want to be a millionaire by age 20” or “I want to be a millionaire by 30”. Then, they would work their butts off until they were able to make that happen.  The point is, you need to set a target and stick with it. It takes time (and patience) and trust me, even the richest people have had to struggle at some point. Nothing happens overnight, so you have to work hard every single day to reach your goal.

5 Steps to Become a Millionaire

The key to becoming a millionaire is simple: It’s all about changing your perspective on money and not letting it control you. The 4 steps we went over will show you how you can become a millionaire with just the right mindset, some hard work, and perseverance. 


Start by setting your goal target – what do you want? What are your dreams? Then set up guaranteed income so that even if things don’t go as planned or an emergency comes up, you’ll still have something to fall back on financially. 


Once those two pieces of the puzzle are in place, start investing any extra cash into passive income streams like real estate investments or online businesses so that they’re generating more money for you without much effort at all! 


Is becoming a millionaire hard? Not really. Find out more about how YOU can start right now at


Be Great,


Grant Cardone

5 Tips To Increase Sales

5 Tips To Increase Sales

A lot of people try to wing it in sales; some think they’re great talkers, have a like-able personality, high energy, and believe they can use their charm to close the deal. Many people have the idea that all you need is to get in front of people, have a good attitude, and talk about what you have to offer – hopefully they have a need and buy, You need a PROCESS. So, here are 5 tips to increase your sales and improve your selling skills so you always close the deal. 

5 Tips To Increase Sales

1. Make Your Intention Clear


Let your customers know what your intentions are before the meeting. Is your intention to discover and find facts? Is it to close a deal? You have to determine what it is so the other person knows what they’re getting into. Make sure there’s no disconnect between you and the customer. Make everything crystal clear for them and communicate what each person will get out of it. All you have to do is say “Before we get started, I want you to know my intention for this meeting…” and you’re off to a great start!


2. Always Agree


Agreement is vital for every deal. Now, everyone has their own opinions and we are all entitled to them. During this process, don’t allow your ego of being ‘right’ get in the way of you closing the deal. In a typical conversation, most customer service people will try to prove the customer wrong and unfortunately this can go sideways for the business. The key here is to agree with the other person. During your sales process, agreeing allows you to direct the areas that you move through within the process.  


3. Buyer Always Makes A Decision Before You


This means that before you know you have a deal, your customer has already made a decision. Your customer has made up their mind way before you have asked for the close. Here’s the thing, if you overload your customer with too much information, too much data, too much time to think, they’re going to get impatient and could possibly change their minds and you could lose the sale. The trick to increasing your sale in this situation is if your customer brings up money as an objection, you have to introduce the price early in the conversation. Doing this will completely transform your sales process! 


4. Proposal To All

You must show a proposal; figures, investment, price modeling. Show people no matter what they say. The thing is, if your customer is gathering quotes from several other people, give them all the information they need to make a buying decision. They could have other objections that they haven’t even mentioned to you so to cover your basis, always make sure you are giving them what they need to make that decision.


5. Don’t Only Focus On The Close


Here’s the thing, people sell themselves on closing and it goes to their heads. If you have your eye on the close, 90% of the time it’s going to screw your deal up. The whole concept of sales is you must have a PLAN, execute the plan, and follow through on what your intention was in the first place. When we talk about closing, we think that at any point during the sales process, if we can get them to say “yes”, we’ll get the sale. This is wrong; you could have them saying “yes” a few times throughout the process and they still might not buy! Look, if you focus on closing all the time it will take your eye off what you need to be doing that will ultimately lead to a close.

5 Tips To Increase Sales

You can start implementing these tips today to increase your likelihood of getting a deal and get your customer to pay you more money! Want to learn more about how you can master your selling skills? Visit for access to sales courses and programs.



Be Great,


Grant Cardone

How to Hire The Right People

How to Hire The Right People

The biggest problem in business is hiring the wrong people. Today, I want to talk to you about how to hire the right people.


We have all heard horror stories of bad hires and how they can cost your company hundreds of thousands to millions of dollars. There’s always someone who gossips about everyone in the office, the one that always places blame on their coworker, or the one who has no idea what they’re doing and makes someone else fix their mistakes. 


I get it – every business owner has been there, done that and has probably wanted to clone their best employees. But since we can’t do that – we have to find people who fit our checklist who can do the job, fit in with our company, and someone who is hardworking. 


Hiring is a gamble, but it doesn’t have to be. There are ways to ensure that you hire the right person for the job every time! I will teach you exactly how to hire great employees so your business runs smoothly and efficiently because we know that if one part isn’t working properly then everything else suffers as well…

How to Hire The Right People

You need to know what you want in advance. You can’t expect the job seeker to already know everything about your company so it’s up to you as a business owner or manager to be clear and specific about what qualities they should possess, even if that means describing yourself!


Don’t just ask for someone who is looking for work. Make sure that they are qualified and capable of doing the tasks required by their position. Do not hire anyone without fully checking their resume first because this will save both time and money from an inevitable bad hire down the line. If the position is a high paying one and important, then make sure that your candidates are qualified before hiring them. You might think that because of the pay rate that anyone can do the job but this isn’t always true…


Define your company culture. Do you want someone who fits in with it or do they have to be their own person? You have to envision this person working alongside your other employees. A good way to see if they’d be the right fit is to ask situational questions and see what their thought process is like and how they would handle situations.


Be clear and upfront about what you expect from your employees. Don’t just hire based on need without knowing if they will fit into company culture! This will save time for everyone involved as well as money down the line when mistakes happen because people weren’t right for the job to begin with.


Carefully prescreen your applicants to find the right people for your company. Have an interview with every candidate and only hire those who you feel will be a good fit, even if their qualifications are not as strong as others’. This is important because it ensures that everyone on staff has fitting qualities to help support other employees in the workplace.


Prepare for the interview. Have a list of questions to ask. The first five minutes are crucial – make sure you have planned out what you want to talk about before they arrive so that your instincts kick in and keep on going!

How to Hire The Right People

If you’ve done the screening, an extensive interview process and have a goal in mind of who will be the right person to hire for your company, I promise you that the chances of hiring the wrong person will be slim. 


Visit if you want to learn more about how to hire the right people and create a structured hiring process.



Be Great,


Grant Cardone

How to Build a Winning Sales Team

How to Build a Winning Sales Team

Your sales team is the backbone of your business. That means you need to know how to build a winning sales team.


There are many different ways that you can go about building a winning sales force, and not all of them will be right for every company. One of your top priorities as a business owner is to find and hire the right sales team so you’re always running a cash flow generating business successfully without feeling stressed.


If you want to build a strong, reliable and results-oriented sales team then I’ve got just the process for you! I’ll show you step by step how we built our own successful sales team at Cardone Enterprises. We did it by following these 6 steps…

How to Build a Winning Sales Team

Define Your Goals


What are your sales goals? How many sales do you need to close by a certain date? What are your yearly, quarterly, monthly, weekly, and daily sales goals? Before you start building a solid sales team, define your goals and find the sales team that knows how to keep up and get those results, no matter how big or small. 


Establish The Selling Process


How does your sales team close deals? How many salespeople work on each deal or lead at once? Are there any special steps in between closing a sale (e.g., negotiating?) Is it important that sales be done face-to-face or can they be completed over the phone? Define what success looks like so all of your employees know when they reach their personal goal. 


Hire The Right People 


Hire salespeople that are used to winning and those who are self-motivated. The best candidates for a sales role possess these qualities: confidence, interest in customers’ needs, resilience, knowledge, good listening skills, and always ready to close a sale. Experienced salespeople naturally have higher success rates and focus on numbers as well as strong relationships with others. 


Provide Ongoing Training


A winning sales team must never stop learning! Whether that’s brushing up on their sales skills or learning a new tech software – make sure your team is up-to-date and their skills are sharp so they’ll continue to close massive sales without setbacks. By providing quality sales training you can ensure that your team has all the tools necessary for success; by following up with effective sales coaching you’re ensuring they have what they need to get better at what they do best – closing deals! 


Give Incentives & Celebrate Success


Create sales contests or sales competitions where the salesperson with the most closed deals in a particular time frame (e.g., one week) gets dinner out for them from their favorite restaurant or a nice bonus. No matter what – at our company, we always celebrate every team’s success, no matter what the numbers are. Stay positive and always celebrate your team’s hard work. 


Clear Communication


Create an open line of communication between management and employees so there is transparency about expectations and rewards. Make sure you’re always on the same page and everyone is clear on what needs to be done. Encourage salespeople to ask questions and provide feedback about how their team is doing. Provide clear expectations for what success looks like so all of your employees know when they reach their personal goal.

How to Build a Winning Sales Team

You’re ready to go! Now that you know how important it is not only to invest money into your sales people but also give them opportunities for advancement, create a culture where employees can thrive, and be personable & listen well when working in conjunction with your customers – you’re on the right track to success. 


If you want to learn more about how you can build a winning sales team, check out some of the great sales courses over at



Be Great,


Grant Cardone