How To Close Deals For Massive Profit

How To Close Deals For Massive Profit

The #1 way to become a selling machine is to learn how to close deals for massive profit. How do you do that? There’s a few things you need to know about closing deals and that involves the following:

How To Close Deals For Massive Profit

Strengthen Your Sales Pitch: Emphasize the benefits that come with taking action. Your sales pitch is a promise of what will happen if the customer makes it past your first step, so use words that entice and energize them to take action.


Simplify The Process: State how easy this process will be for them. Be confident in your product or service; don’t apologize for anything! Let them know you’ll take care of everything and all they have to do is sign their name and shake hands. 


Don’t Talk, Listen: When you stop talking and listen to your customers, they’ll feel important and not like “just another sale”. Listen to their needs and show them how easily they can be met with the product or service. This gives your customer a sense of security in their purchase decision. 


Treat Your Customer Like A Millionaire: ALWAYS treat your customers as if they are millionaires and have the money ready for you. Treat them like gold and that’s what you’ll receive. Make them feel special and as though this is one of the best decisions they’ll ever make.


Create Urgency: Time is money and the best way to close more deals is to create a sense of urgency and limit the amount of time they have to make their decision. Don’t rush them; give them more reason to see the value and incentive to lock in the deal.


Address Objections: When somebody tells me “I just can’t afford this,” I reply with “That means we need to come up with some ways where YOU CAN!” If the price is high but your customer knows the value of your product or service and how it’ll solve their problem, there’s room for negotiation. Always present with benefits and value and you’ll always close the deal.


Learn From The Best: I want you to have everything you need in your back pocket to close the deal and get massive profits. I teach you the best sales and closing techniques in my course “How To Close Deals: Massive Profits” at Cardone University. 


How To Close Deals For Massive Profit

Remember, to close any deal and make massive profits from it, develop strong and real relationships with people. Gain their trust and treat them like royalty. But don’t be too soft or else you risk losing the deal. Keep things straightforward and upfront with them and I promise you will always close the deal and get more than you thought in return.


Grant Cardone


Traits of Top performing Salespeople

Traits of Top performing Salespeople

For most people, sales scares the living heck outta them, but not you. If you wanna become the best of + best in sales, you have to learn about the traits of top performing salespeople, adopt them, and you too can find success. 

Traits of Top performing Salespeople

#1 Knowledgeable. The top performing salesperson is a person who knows their product/service inside and out. They know the features, benefits, specifications, etc., but more than that they know how it will help the customer to make money or save time. 


#2 Confidence. Top sales performers are confident in what they’re selling–they don’t need to sell themselves using fancy pitches because they have facts on their side! This confidence helps them build rapport with customers by being friendly while not appearing too pushy. 


#3 Understanding. You can also increase your chance of success by following up often with potential leads and asking about any questions or concerns before you pitch anything else! Remember: sales isn’t just about closing deals; sometimes understanding your client needs first makes for better partnerships in the long run.


#4 Personable. Another trait is being personable; sales isn’t just cold calling people. They can use their rapport with customers from previous conversations in order to close deals because potential leads trust them enough to listen without feeling pressured. 


#5 Resilient. They know that it’s going to be hard and they’re prepared for the challenge. Sales is a tough career if you want to make money, so having someone who can keep their head up when times get tough is incredibly necessary!


#6 Time management skills. They are able to balance both work life and personal life with ease because they have found a way in which works best for them. This means being flexible with hours but also not taking on too much outside of your main job responsibilities. 


#7 Persistent. They are not easily discouraged and know that the more they do, the closer they are getting to their goal. They have strong self-motivation skills which can be a huge asset in sales.


#8 Optimistic. They are always looking for the next opportunity and have a great sense of humor. They know that it isn’t about how many things go wrong, but what they do after those failures happen. Always stay positive.


#9 Committed. The best salespeople are committed to helping the company succeed. They are committed to the product or service they sell and ensuring that it is top quality because if there’s one thing a customer will remember, it’s an experience with your product.

Traits of Top performing Salespeople

If you’re ready to become an expert in sales and you wanna hone your skills, take note of these top performing traits of salespeople and jump in the “[course name]” 


This course will teach you how to become a top performing salesperson and ensure you always close the deal.


Be great, 


Grant Cardone

7 Requirements for Closing The Sale

7 Requirements for Closing The Sale

Before I begin–if any 1 of the below 7 requirements for closing the sale are missing, you will not close the sale. 


Important things you should know…


“The close is not for you, it is for the customer.”

“The close represents 100% of your earnings.” 

“The close is the first time your buyer benefits.”

7 Requirements for Closing The Sale

If you haven’t already, take the Theory Of Closing Cardone University Course which has great tools to help you master the art of the close so you can be successful with every customer. CLICK HERE to get started. 


These are some things that are vital to your success when it comes to selling and closing:


  1. You must go straight to the decision maker. Believe in your product or service and negate your fear by getting into action. Pure, massive action will drown fear in no time.


  1. Have wherewithal, you must have the means and resources to close the sale. Commit to the sale, devote your energy, and do everything in your power to seal the deal. Your customer will find the wherewithal to purchase what you’re selling if you provide enough information, benefits, and a clear offer.


  1. You must be sold on the product. A true professional salesperson is impervious to any negativity because he is a pro and is operating at levels far beyond the average player of the game. A professional knows that to sell is to serve and he or she believes so strongly in his product, service, company, and him or herself that the motives that drive that individual are not just about “getting the commission.” A true professional salesperson is motivated by truly helping others.


  1. Believe in YOU. Believe in your product, your company, yourself, and that you know all the value and benefits of it. You’ll experience a confidence that you cannot put any value on and that is worth more than money itself. You’ll be able to name your price, go where you want, work with whomever you choose, sell whatever products you choose to sell, and provide for yourself and your family in ways that most people only dream of!


  1. You need to have confidence in the product and show that It can solve their problem. If you don’t truly believe that your product will somehow bring the buyer more enjoyment, benefit, or security than the numbers they have in the bank, then you’ll never be a great salesperson. Your buyer will believe what he sees, not what he hears! Talking and telling aren’t closing. Always have a written offer. You must believe that what you’re offering is the right thing for the prospect. 


  1. Have a written offer. Always have your presentation, proposals, and prices in writing for the buyer so they can see it with their own eyes. Closing is getting the buyer to take action and agree to exchange something of value for what it is you offer; that is, close on your offer and solution. Always, always, always write down what you’ve said, offered, proposed, promised, implied, and suggested. Anytime you’re going for the close, insist on putting it in writing. 


  1. Create Urgency. You must build urgency in your close. The URGENCY must be a legitimate benefit for the buyer. If you do not have URGENCY you will not close. You need to handle the why, solve a problem, provide relief, and be done and over.

7 Requirements for Closing The Sale

“Don’t compete; dominate with your product, company, personality, and your offer. If you 

aren’t the difference maker then others will forever outsell you with a cheaper price or better offer.” – Grant Cardone


CLICK HERE to take the “Theory Of Closing” Cardone University Course and elevate your sales and closing skills. 



Be great,


Grant Cardone

Closing A Deal Is Rarely About Price

Closing A Deal Is Rarely About Price

Now, you may have heard me talk about this before, but it’s important to understand that in order to be an effective salesperson you have to believe in other people. That’s because closing a deal is rarely about price. It’s more about the people involved so you need to understand them and what motivates them.


You need to have a positive outlook about them and believe that they are genuine and truly want to make the right decisions.  


When it comes down to it, your customers are just like you, or at least how you were at one time or another…

Closing A Deal Is Rarely About Price

They spend money they don’t have on things they don’t need a lot of the time, they go over budget, they work hard for their money – the point is they’ve made good and bad decisions.


Your customers are human, and by being human they want to feel good about themselves and their decisions. 


So if you’re selling a service to a business owner, they want to know that they did the right thing for their business by hiring you, and that it’s going to make a difference for their company.  


If you’re selling a product it’s similar in that your customers will want certainty that they’ll be happy with their purchase; that it’ll make them happy or solve some issue they have. 


Now, if people aren’t buying from you like you think they should based on how helpful our offer is, I can assure you that it’s almost never about the money or the budget. 


9 times out of 10 it’s something specific that you didn’t uncover or convince them of. 


If it was about the price, people wouldn’t spend $6 on a cup of coffee when they can buy a bag of beans for $5. 


Consider how many times you’ve paid more than you could afford and you loved it. 

Closing A Deal Is Rarely About Price

Or how many times in your life you went over budget because you found something that you weren’t even looking for and decided to buy it on impulse. 


Remember, it’s almost never price…it’s almost always about your process, your ability to read people and your determination to close the deal. Keep in mind that people love a good offer…but they are persuaded by confidence.




My 10X team is running a special offer right now for a FREE LIVE DEMO to show you where your sales team may be lacking and how to increase their numbers. There’s a secret weapon my people use every single day that enables them to 10X their sales. We can show you exactly what that secret weapon is when you book your free demo by clicking here to book.

What’s The Hurry? Time Is Still Money!

What’s The Hurry? Time Is Still Money!

When I start a presentation, I make it clear to the prospect that my intention is to have the product or service being used by the client this week. What’s the hurry? Time is still money. So I come on strong and fast by saying, “Thanks for your time today, my goal is to deliver my product to your company by the end of this week.” The customer usually then tells me they have no intention of doing anything that quickly, at which point I simply say, “I understand. I just wanted you to know my intention.”


You have to present with confidence, not arrogance, and set the stage early showing that you know your product can solve their problems. Open with your intention to close the deal. Be transparent and obvious about what it is you hope to accomplish. 

What’s The Hurry? Time Is Still Money!

I noticed my sales team was presenting long after the buyer had seen enough. So I took all of our presentations apart and broke them into five stages. At the end of each stage I require them to ask, “have you seen enough information to make a decision?” This worked like a miracle with customers saying, “no I haven’t,” allowing the salesperson to continue with the presentation. In other cases the buyer says, “yes, I have seen enough, can you do anything else on the numbers?”


Take your presentation and break it into smaller pieces and insert the question, “have you seen enough to justify our proposal?” Close often, close early and when they say they have seen enough shut it down.

What’s The Hurry? Time Is Still Money!

Too many salespeople and sales organizations never insist on closing a deal for fear of appearing to be a nuisance. There is no urgency to finish the deal. Time is a bizarre enemy of the close. Anything can happen when you add this thing called time.

If you truly believe in your company, product, and service, you must learn how to insist on closing the transaction now.

The Now or Later Close is great for putting your deal back into play and getting it done now rather than a few days from now. “What’s a few days?”, says the rookie closer! It could very well be the difference between a deal or no deal. I have made the mistake too many times of not practicing urgency and becoming reasonable with a few days that turns into years. Your sales team should train and drill on how to use pressure. It’s an art but if they learn it then they can use that art to control the conversation and ultimately lead to a close.


Remember that in sales speed is power.


-Grant Cardone


If you and your sales team would like more information on how to create urgency in our presentations then you need to contact our sales training team for a free consultation. In 15 minutes we can show you how the same techniques we use to close deals with speed and efficiency every day.

Five Signs That No Means Yes

Five Signs That No Means Yes

To the inexperienced salesperson any of these might sound like the end of a conversation with no possibility of a close. To professional sales experts (like those on my team) they know it’s just the beginning because they recognize these classic five signs that no means yes.


In my experience, when a prospect tells me that they aren’t ready to decide, it’s usually an indication that they’re on the verge of saying “yes” and the close is in sight. An experienced or properly trained sales person can pick up on the subtle hints that the prospect is giving, even though they might not even realize They give a lot of clues in what they otherwise do and say. And that’s when you want to shift strategies to get in line with where they are.

Five Signs That No Means Yes

Here are five signs a prospect is close to a yes even if what they’re saying sounds like “no”.


1) They talk about their budget …

Any prospect who is open with you when you discuss a budget means two important things: one, they have the authority to spend and two, you have earned their trust. Just remember that even if they are comfortable talking about their budget, you don’t want to focus on it too much. This is just the beginning of the relationship building process so concentrate on what you can do for your prospect.


2) They’re flexible…

If a prospect tells you that they’re flexible about the time they can speak with you, odds are it means they are still looking at options, which means you’re still in the running. To make them swing your way, you’re going to have to use the time they give you to contrast yourself against the competition without trashing them. If your product or service is good enough, you won’t have to.


3) They don’t talk only about price…

Price is not an issue. Never has been. Never will be. A serious buyer’s only concern is getting what they need. If the product is right the price is right. When a prospect’s questions center more around what you can offer and not what it costs, hang in there because you’re very close to sale. Be ready to talk about price and any payment plan you offer but stay away from hard numbers until you feel they are ready to commit.


  1. They include other decision makers in the discussions…

In very few cases does the decision to purchase depend on just one person especially in larger companies. More often than not, a purchase has to be approved by a group of people or a committee. If a prospective buyer brings others into the discussion, it means you have proven to them that you are worth introducing to others without fear of wasting anyone’s time.  Capitalize on this momentum and keep the process moving forward.


  1. They are open during conversations…

When a prospect starts talking like they’ve already purchased your product or service, it means that you are probably extremely close to making a sale. If they talk about how they envision success using whatever you’re selling, it’s a good sign. If they discuss when and how they would use the solution you’re offering it means that there’s already a foundation of a relationship in place. In this case, you should focus your efforts on strengthening that relationship.

Five Signs That No Means Yes

These are signs that your prospect is moving down the funnel but they just need some extra reassurance that they’re making the right decision. They’re just about convinced but may  still be a bit hesitant. Be present. Be persistent. Be patient. You’re almost at the finish line. Just remember selling is a marathon not a sprint.


If you would like to learn more about this topic or any other sales related matter, contact the world-class sales training experts at Grant Cardone Enterprises by clicking here. In one 15 minute free consultation, our sales training managers can show you how to improve your sales almost immediately.


Five Myths That Are Killing Your Sales

Five Myths That Are Killing Your Sales

Cold calling doesn’t work. Selling through social channels is the only way. It’s all about digital marketing. More leads means better leads. Automation has replaced person to person contact. Buyers know everything now. Nobody can be sold unless they want to be. People don’t even want to talk to a salesperson anymore. 


And so on and so, as the old shampoo commercial went…


Five Myths That Are Killing Your Sales

There may be some truth to all that but when it comes to sales, the more things change the more they stay the same. However, there is always some newbie out there announcing their “revolutionary theory” which is going to redefine the entire concept of selling. Of course, you gotta buy their book or attend their seminar to learn the secret recipe. Unlike me, they rarely give away any knowledge because if they did, people would realize right away how full of it they are. During my 35 years in the sales game I’ve seen these jokers come and go. Unfortunately, the misinformation they dump on people lasts long after they are forgotten.


Here are 5 sales myths that will bring you down and hold you down until you’re out or until you realize they are complete BS.


  1. Cold Calling Is Dead

Anyone who tells you that cold calling will get you nowhere fast should be kicked out of your office fast. The truth is that cold calling is still more effective than cold emailing. Salespeople who use the phone convert 8.21% of the time. On the other hand, salespeople who use email convert on average just .03%. That’s according to a study but I could have told you the same thing just from observing my operation and reading the stats every day.


  1. Buyers Don’t Take Meetings Off Of Cold Calls Or Emails

Whoever says that prospects will never agree to meetings based on a cold call or an email they opened has obviously never seen my salespeoples’ calendars which are always full. According to a study conducted by the TRAIN Group 82% of buyers agreed to meetings with sales professionals who cold-called them. 


  1. Sales is a numbers game. More everything leads to more sales.

More leads means more calls which means more visits which means more presentations. If only it were that simple but it’s not. Successful sales result from the quality of the leads not quantity. Seriously, what good comes from spending hours pursuing poor leads? It’s just a waste of time. I’d much rather spend the same amount of time it takes to call 10 unqualified leads pursuing one good lead. Studies show that when leads are researched and developed, not only are deals closed with less effort but customers end up making larger purchases.

Five Myths That Are Killing Your Sales

  1. Customers don’t want to deal with salespeople

In the digital age, there is this belief that customers do most of their purchase research online and that’s the only information they’re interested in. The common mentality is that customers have already decided when they connect with a salesperson. The fact is that yes, more than half the time the decision to buy is made before someone engages with a salesperson but… 

even though buyers spend time online doesn’t mean sales is not involved even at the early and late stages. Buyers still require more specific information relating to their situation and feel better when there is some personal interaction.


  1. The Average Buyer Does This/Doesn’t Do That.

Look, folks. There is no “average buyer.” There is no single decision maker who is responsible for the entire purchasing process. Nobody will ever get to speak to the person with the final power of approval on the first phone call. Do you really think that this person is sitting around answering phones? There could be ten or more people, starting with the gatekeeper, between a salesperson and the person with the authority to make a deal. Even if you’re dealing with individual consumers, very few of them live in a void where they make decisions by themselves. That makes it impossible to make predictions based upon the “average buyer” because they don’t exist.

Five Myths That Are Killing Your Sales

I know how much information about sales is out there. It’s hard to know what to believe and what to ignore. I can tell you that certain principles have held true because while technology may have changed just about every aspect of our lives, in some ways people have stayed the same, including the way they sell and are sold.


-Grant Cardone


If you feel that your sales department is operating with bad information or outdated techniques then contact the Cardone 10X Sales Training team. During a 15-minute complimentary consultation they can review your situation and make a recommendation on how to get your team operating at full capacity.

Your Customers’ Success Is Your Success

Your Customers’ Success Is Your Success

If you are looking at customers as just another line on a list, you need to cut that s**t out right now and realize that your customers’ success is your success. That’s why every company that has a sales team also needs a customer success team. I created mine at the end of 2020 and it has already paid off big-time.


Now more than ever businesses that depend on sales (which is every business) lose too many potential customers in-between prospecting and closing.

Your Customers’ Success Is Your Success

That’s where the Customer Success Team comes in. Since the Super Bowl is this weekend I’m gonna make a football reference and compare it to calling in the special teams. So what does a Customer Success Team do? They have a dedicated role to retain prospects securely in the pipeline by providing them with personalized attention.


This is a new phenomenon in business but already studies show that over half of the companies that have integrated Customer Success teams into their operations have seen increased revenue. In every case, this increase can be directly attributed to the actions of the Customer Success Team. 

Your Customers’ Success Is Your Success

In my company, the Customer Success Representatives bridge the gap between sales and support. A sale typically starts with a salesperson prospecting and hopefully closing a customer. Then, after the prospect becomes a customer and a relationship is established, customer service becomes involved. Along the way, a Customer Success Representative is a single point of contact, whose job is to provide a streamlined experience along the entire journey.


Now a Customer Success Representative’s responsibilities will not be the same at every company. Sometimes the CSR will interact directly with salespeople as they see to the prospects’ needs. Other times CSRs are part of an execution team that includes IT experts and account managers who initiate customers on product usage or other onboarding matters. Then, there are companies who use their CSRs in a more administrative role which gives the sales team more time to focus on actual sales instead of resolving customer issues. This means that communication is an essential skill for a successful Customer Success Representative. They are responsible for making sure information gets from the salespeople to customers in a timely manner. They’re also responsible for following up with customers clearly and consistently. 

Your Customers’ Success Is Your Success

Don’t think that Customer Success Representative is a part-time job. CSR’s are always on call to address prospects’ and customers’ needs and issues. Anytime they’re not dealing with customers they need to constantly prepare for any possibility based on what’s happening in the marketplace


I’ll end this with another football reference. Think of a CSR like a quarterback. The quarterback leads the teams, calls the plays and then coordinates everyone involved to execute projects. Just like the quarterback moves the ball, the CSR moves prospects efficiently and smoothly through the sales cycle.


If you don’t have a Customer Success Team you better get one fast. The bar has been raised for customer expectations, or maybe I should say the goalpost has been moved. However you look at it, just remember if your customers are successful you won’t be either.


If you want help establishing your own team of Successful Sales Representatives contact the Cardone Training Team here. As one of the first companies to put a fully functioning Customer Success Team into operation, there is nobody more qualified to help you add this crucial component to your company.





Successful Salesperson Will Sell Without Selling

In 2021 The Successful Salesperson Will Sell Without Selling

Bruce Lee, the martial arts legend once described his form of Kung Fu as the “art of fighting without fighting” and yet, he was untouchable and unstoppable both on camera and in real life. He took the energy used in traditional martial arts techniques and redirected it into a force that was more efficient and more effective. That’s what salespeople will need to learn if they want to succeed in 2021: The Successful Salesperson Will Sell Without Selling.


“What? Come on Grant! Everything you say and do centers on selling”. I can hear you already but bear with me.


 All I’m saying is that instead of increasing the pressure or the intensity of your pitch, which is the natural instinct when encountering objections, how about adding value instead?

Successful Salesperson Will Sell Without Selling

The salespeople who add value to the transaction will close the deal and lay the foundation for long-lasting relationships which are worth far more than whatever was added to the deal in order to get it done.


Look, 2020 is behind us and while people are no longer in full on panic mode, they’re still feeling the aftershock and dealing with the consequences of last year. Your potential customers might be in a spending freeze right now. Maybe they’ve put off any expansion plans until they have a better idea of what’s to come. Whatever their reasons, you’re going to have to keep that in mind and accept the fact that last year’s killer pitch might not work this year.


So it’s vital for you as a salesperson to clearly define the value of your product or service. If you don’t the client may not see it for themselves.

Successful Salesperson Will Sell Without Selling

Now adding value is more than just throwing something you think is valuable in front of your customers and expecting them to get it. They need to see or feel the value so they feel comfortable establishing a relationship with you. Establishing that relationship based upon the added value is the core of “selling without selling”. If you build the relationship, the sale is practically automatic.

That value can come in the form of education, content, even customer service which exceeds expectations is a form of value. There are so many ways to do this and “sell without selling”.


The best part of selling without selling is that once you get your head around the concept, it becomes almost effortless. 


Your customers’ and prospects’ priorities have no doubt changed over the last year. Instead of fighting the wave go with the flow. Businesses are trying to meet day-to-day challenges, and will be happy to get all the help they can. That’s where you can add value. Determine their pain points and concerns. Then, instead of just offering them a product that will solve their problems. Show them a scenario that will ease their worries. That is how you sell without selling.

Successful Salesperson Will Sell Without Selling

If you or your sales team are interested in learning more about this technique or any of the others we use to continually succeed, then I invite you to contact us at here. My sales trainers will assess your situation in a free consultation and discuss solutions tailored specifically to your needs.

My Thoughts On Selling In 2021

My Thoughts On Selling In 2021

Like all of you, on this first week of the year, I’m looking ahead while I collect my thoughts on selling in 2021, because that’s where the action is. I think we can all agree that regardless of  whether 2020 was good to you or left you struggling, it was different. I think that we can also agree that things will never be the same again especially when it comes to selling in whatever the “new normal” of 2021 will be.

Happy New Year!

At Cardone Enterprises, I’ve trained my sales team to be agile enough to adapt our selling techniques and strategies according to what goes on around us. Note that I said “adapt” not change. The fundamentals of sales remain the same. It’s just a matter of fine tuning them to fit the situation and that’s where the true talent of selling is; being alert, agile and able to answer quickly with authority. Too often, sales reps simply recite their presentations from the script and expect to land the sale. That’s not gonna cut it, assuming it ever did in the first place. Scripts are a useful tool and we’ve got some of the best in the business, but even the best script is only as good as the salesperson using it.

My Thoughts On Selling In 2021

Your sales people will need to be courageous, hungry and competitive, as everyone in selling must be, but they’ll also need to be creative and strategic so they can solve your customers’ problems with the product or service your company offers.


Another critical consideration in 2021 will be “attitude” and how your team views their role as a sales person. Successful sales will now depend entirely upon the attitude of the salesman, not the attitude of the prospect. With customers becoming more valuable than ever, your sales people must learn to think in terms of opening a relationship instead just closing a sale. The goal is to build a long-term, successful partnership with customers so you are their go-to for their needs. When you have a relationship with a customer that relationship translates seamlessly into sales. In the end it comes down this- make a customer and the sale will follow.


Of course, one thing that has not changed and will never change is the need for drive in your sales team. As the great Vince Lombardi put it, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of drive.” From the very first day I learned the truth and the power of sales, I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. If you’re not selling then you need to keep your sales pipeline full by prospecting continuously. You should always have more people to see than you have time to see.

My Thoughts On Selling In 2021

What it all comes down to is that the successful salesperson will be the one who pushes past their  limits every day. That’s how I operate and it’s why every day I am one step closer to

being a billionaire. Here’s to you doing the same in 2021. If you need some guidance in making it happen, my sales training team is just a CLICK away for a free consultation. 


In the meantime, Happy New Year!


Grant Cardone

Be Great and grab my training here.