5 Tips To Increase Sales

5 Tips To Increase Sales

A lot of people try to wing it in sales; some think they’re great talkers, have a like-able personality, high energy, and believe they can use their charm to close the deal. Many people have the idea that all you need is to get in front of people, have a good attitude, and talk about what you have to offer – hopefully they have a need and buy, You need a PROCESS. So, here are 5 tips to increase your sales and improve your selling skills so you always close the deal. 

5 Tips To Increase Sales

1. Make Your Intention Clear

 

Let your customers know what your intentions are before the meeting. Is your intention to discover and find facts? Is it to close a deal? You have to determine what it is so the other person knows what they’re getting into. Make sure there’s no disconnect between you and the customer. Make everything crystal clear for them and communicate what each person will get out of it. All you have to do is say “Before we get started, I want you to know my intention for this meeting…” and you’re off to a great start!

 

2. Always Agree

 

Agreement is vital for every deal. Now, everyone has their own opinions and we are all entitled to them. During this process, don’t allow your ego of being ‘right’ get in the way of you closing the deal. In a typical conversation, most customer service people will try to prove the customer wrong and unfortunately this can go sideways for the business. The key here is to agree with the other person. During your sales process, agreeing allows you to direct the areas that you move through within the process.  

 

3. Buyer Always Makes A Decision Before You

 

This means that before you know you have a deal, your customer has already made a decision. Your customer has made up their mind way before you have asked for the close. Here’s the thing, if you overload your customer with too much information, too much data, too much time to think, they’re going to get impatient and could possibly change their minds and you could lose the sale. The trick to increasing your sale in this situation is if your customer brings up money as an objection, you have to introduce the price early in the conversation. Doing this will completely transform your sales process! 

 

4. Proposal To All

You must show a proposal; figures, investment, price modeling. Show people no matter what they say. The thing is, if your customer is gathering quotes from several other people, give them all the information they need to make a buying decision. They could have other objections that they haven’t even mentioned to you so to cover your basis, always make sure you are giving them what they need to make that decision.

 

5. Don’t Only Focus On The Close

 

Here’s the thing, people sell themselves on closing and it goes to their heads. If you have your eye on the close, 90% of the time it’s going to screw your deal up. The whole concept of sales is you must have a PLAN, execute the plan, and follow through on what your intention was in the first place. When we talk about closing, we think that at any point during the sales process, if we can get them to say “yes”, we’ll get the sale. This is wrong; you could have them saying “yes” a few times throughout the process and they still might not buy! Look, if you focus on closing all the time it will take your eye off what you need to be doing that will ultimately lead to a close.

5 Tips To Increase Sales

You can start implementing these tips today to increase your likelihood of getting a deal and get your customer to pay you more money! Want to learn more about how you can master your selling skills? Visit cardoneuniversity.com for access to sales courses and programs.

 

 

Be Great,

 

Grant Cardone

How to Hire The Right People

How to Hire The Right People

The biggest problem in business is hiring the wrong people. Today, I want to talk to you about how to hire the right people.

 

We have all heard horror stories of bad hires and how they can cost your company hundreds of thousands to millions of dollars. There’s always someone who gossips about everyone in the office, the one that always places blame on their coworker, or the one who has no idea what they’re doing and makes someone else fix their mistakes. 

 

I get it – every business owner has been there, done that and has probably wanted to clone their best employees. But since we can’t do that – we have to find people who fit our checklist who can do the job, fit in with our company, and someone who is hardworking. 

 

Hiring is a gamble, but it doesn’t have to be. There are ways to ensure that you hire the right person for the job every time! I will teach you exactly how to hire great employees so your business runs smoothly and efficiently because we know that if one part isn’t working properly then everything else suffers as well…

How to Hire The Right People

You need to know what you want in advance. You can’t expect the job seeker to already know everything about your company so it’s up to you as a business owner or manager to be clear and specific about what qualities they should possess, even if that means describing yourself!

 

Don’t just ask for someone who is looking for work. Make sure that they are qualified and capable of doing the tasks required by their position. Do not hire anyone without fully checking their resume first because this will save both time and money from an inevitable bad hire down the line. If the position is a high paying one and important, then make sure that your candidates are qualified before hiring them. You might think that because of the pay rate that anyone can do the job but this isn’t always true…

 

Define your company culture. Do you want someone who fits in with it or do they have to be their own person? You have to envision this person working alongside your other employees. A good way to see if they’d be the right fit is to ask situational questions and see what their thought process is like and how they would handle situations.

 

Be clear and upfront about what you expect from your employees. Don’t just hire based on need without knowing if they will fit into company culture! This will save time for everyone involved as well as money down the line when mistakes happen because people weren’t right for the job to begin with.

 

Carefully prescreen your applicants to find the right people for your company. Have an interview with every candidate and only hire those who you feel will be a good fit, even if their qualifications are not as strong as others’. This is important because it ensures that everyone on staff has fitting qualities to help support other employees in the workplace.

 

Prepare for the interview. Have a list of questions to ask. The first five minutes are crucial – make sure you have planned out what you want to talk about before they arrive so that your instincts kick in and keep on going!

How to Hire The Right People

If you’ve done the screening, an extensive interview process and have a goal in mind of who will be the right person to hire for your company, I promise you that the chances of hiring the wrong person will be slim. 

 

Visit cardoneuniversity.com if you want to learn more about how to hire the right people and create a structured hiring process.

 

 

Be Great,

 

Grant Cardone

How to Build a Winning Sales Team

How to Build a Winning Sales Team

Your sales team is the backbone of your business. That means you need to know how to build a winning sales team.

 

There are many different ways that you can go about building a winning sales force, and not all of them will be right for every company. One of your top priorities as a business owner is to find and hire the right sales team so you’re always running a cash flow generating business successfully without feeling stressed.

 

If you want to build a strong, reliable and results-oriented sales team then I’ve got just the process for you! I’ll show you step by step how we built our own successful sales team at Cardone Enterprises. We did it by following these 6 steps…

How to Build a Winning Sales Team

Define Your Goals

 

What are your sales goals? How many sales do you need to close by a certain date? What are your yearly, quarterly, monthly, weekly, and daily sales goals? Before you start building a solid sales team, define your goals and find the sales team that knows how to keep up and get those results, no matter how big or small. 

 

Establish The Selling Process

 

How does your sales team close deals? How many salespeople work on each deal or lead at once? Are there any special steps in between closing a sale (e.g., negotiating?) Is it important that sales be done face-to-face or can they be completed over the phone? Define what success looks like so all of your employees know when they reach their personal goal. 

 

Hire The Right People 

 

Hire salespeople that are used to winning and those who are self-motivated. The best candidates for a sales role possess these qualities: confidence, interest in customers’ needs, resilience, knowledge, good listening skills, and always ready to close a sale. Experienced salespeople naturally have higher success rates and focus on numbers as well as strong relationships with others. 

 

Provide Ongoing Training

 

A winning sales team must never stop learning! Whether that’s brushing up on their sales skills or learning a new tech software – make sure your team is up-to-date and their skills are sharp so they’ll continue to close massive sales without setbacks. By providing quality sales training you can ensure that your team has all the tools necessary for success; by following up with effective sales coaching you’re ensuring they have what they need to get better at what they do best – closing deals! 

 

Give Incentives & Celebrate Success

 

Create sales contests or sales competitions where the salesperson with the most closed deals in a particular time frame (e.g., one week) gets dinner out for them from their favorite restaurant or a nice bonus. No matter what – at our company, we always celebrate every team’s success, no matter what the numbers are. Stay positive and always celebrate your team’s hard work. 

 

Clear Communication

 

Create an open line of communication between management and employees so there is transparency about expectations and rewards. Make sure you’re always on the same page and everyone is clear on what needs to be done. Encourage salespeople to ask questions and provide feedback about how their team is doing. Provide clear expectations for what success looks like so all of your employees know when they reach their personal goal.

How to Build a Winning Sales Team

You’re ready to go! Now that you know how important it is not only to invest money into your sales people but also give them opportunities for advancement, create a culture where employees can thrive, and be personable & listen well when working in conjunction with your customers – you’re on the right track to success. 

 

If you want to learn more about how you can build a winning sales team, check out some of the great sales courses over at cardoneuniversity.com

 

 

Be Great,

 

Grant Cardone

How To Close Deals For Massive Profit

How To Close Deals For Massive Profit

The #1 way to become a selling machine is to learn how to close deals for massive profit. How do you do that? There’s a few things you need to know about closing deals and that involves the following:

How To Close Deals For Massive Profit

Strengthen Your Sales Pitch: Emphasize the benefits that come with taking action. Your sales pitch is a promise of what will happen if the customer makes it past your first step, so use words that entice and energize them to take action.

 

Simplify The Process: State how easy this process will be for them. Be confident in your product or service; don’t apologize for anything! Let them know you’ll take care of everything and all they have to do is sign their name and shake hands. 

 

Don’t Talk, Listen: When you stop talking and listen to your customers, they’ll feel important and not like “just another sale”. Listen to their needs and show them how easily they can be met with the product or service. This gives your customer a sense of security in their purchase decision. 

 

Treat Your Customer Like A Millionaire: ALWAYS treat your customers as if they are millionaires and have the money ready for you. Treat them like gold and that’s what you’ll receive. Make them feel special and as though this is one of the best decisions they’ll ever make.

 

Create Urgency: Time is money and the best way to close more deals is to create a sense of urgency and limit the amount of time they have to make their decision. Don’t rush them; give them more reason to see the value and incentive to lock in the deal.

 

Address Objections: When somebody tells me “I just can’t afford this,” I reply with “That means we need to come up with some ways where YOU CAN!” If the price is high but your customer knows the value of your product or service and how it’ll solve their problem, there’s room for negotiation. Always present with benefits and value and you’ll always close the deal.

 

Learn From The Best: I want you to have everything you need in your back pocket to close the deal and get massive profits. I teach you the best sales and closing techniques in my course “How To Close Deals: Massive Profits” at Cardone University. 

 

How To Close Deals For Massive Profit

Remember, to close any deal and make massive profits from it, develop strong and real relationships with people. Gain their trust and treat them like royalty. But don’t be too soft or else you risk losing the deal. Keep things straightforward and upfront with them and I promise you will always close the deal and get more than you thought in return.

 

Grant Cardone

 

Traits of Top performing Salespeople

Traits of Top performing Salespeople

For most people, sales scares the living heck outta them, but not you. If you wanna become the best of + best in sales, you have to learn about the traits of top-performing salespeople, adopt them, and you too can find success. 

Traits of Top performing Salespeople

#1 Knowledgeable.

The top performing salesperson is a person who knows their product/service inside and out. They know the features, benefits, specifications, etc., but more than that they know how it will help the customer to make money or save time. 

 

#2 Confidence.

Top sales performers are confident in what they’re selling–they don’t need to sell themselves using fancy pitches because they have facts on their side! This confidence helps them build rapport with customers by being friendly while not appearing too pushy. 

 

#3 Understanding.

You can also increase your chance of success by following up often with potential leads and asking about any questions or concerns before you pitch anything else! Remember: sales isn’t just about closing deals; sometimes understanding your client’s needs first makes for better partnerships in the long run.

 

#4 Personable.

Another trait is being personable; sales aren’t just cold-calling people. They can use their rapport with customers from previous conversations to close deals because potential leads trust them enough to listen without feeling pressured. 

 

#5 Resilient.

They know that it’s going to be hard and they’re prepared for the challenge. Sales is a tough career if you want to make money, so having someone who can keep their head up when times get tough is incredibly necessary!

 

#6 Time management skills.

They can balance both work life and personal life with ease. Since, they have found a way that works best for them. This means being flexible with hours but also not taking on too much outside of your main job responsibilities. 

 

#7 Persistent.

They are not easily discouraged and know that the more they do, the closer they are getting to their goal. They have strong self-motivation skills which can be a huge asset in sales.

 

#8 Optimistic.

They are always looking for the next opportunity and have a great sense of humor. They know that it isn’t about how many things go wrong, but what they do after those failures happen. Always stay positive.

 

#9 Committed.

The best salespeople are committed to helping the company succeed. They are committed to the product or service they sell and ensure that it is top quality. Because if there’s one thing a customer will remember, it’s an experience with your product.

Traits of Top performing Salespeople

If you’re ready to become an expert in sales and you wanna hone your skills, take note of these traits. And jump into Cardone University

 

This course will teach you how to become a top-performing salesperson and ensure you always close the deal.

 

Be great, 

 

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur. 

7 Requirements for Closing The Sale

7 Requirements for Closing The Sale

Before I begin–if any 1 of the below 7 requirements for closing the sale are missing, you will not close the sale. 

 

Important things you should know…

 

“The close is not for you, it is for the customer.”

“The close represents 100% of your earnings.” 

“The close is the first time your buyer benefits.”

7 Requirements for Closing The Sale

If you haven’t already, take the Theory Of Closing Cardone University Course which has great tools to help you master the art of the close so you can be successful with every customer. CLICK HERE to get started. 

 

These are some things that are vital to your success when it comes to selling and closing:

 

  1. You must go straight to the decision maker. Believe in your product or service and negate your fear by getting into action. Pure, massive action will drown fear in no time.

 

  1. Have wherewithal, you must have the means and resources to close the sale. Commit to the sale, devote your energy, and do everything in your power to seal the deal. Your customer will find the wherewithal to purchase what you’re selling if you provide enough information, benefits, and a clear offer.

 

  1. You must be sold on the product. A true professional salesperson is impervious to any negativity because he is a pro and is operating at levels far beyond the average player of the game. A professional knows that to sell is to serve and he or she believes so strongly in his product, service, company, and him or herself that the motives that drive that individual are not just about “getting the commission.” A true professional salesperson is motivated by truly helping others.

 

  1. Believe in YOU. Believe in your product, your company, yourself, and that you know all the value and benefits of it. You’ll experience a confidence that you cannot put any value on and that is worth more than money itself. You’ll be able to name your price, go where you want, work with whomever you choose, sell whatever products you choose to sell, and provide for yourself and your family in ways that most people only dream of!

 

  1. You need to have confidence in the product and show that It can solve their problem. If you don’t truly believe that your product will somehow bring the buyer more enjoyment, benefit, or security than the numbers they have in the bank, then you’ll never be a great salesperson. Your buyer will believe what he sees, not what he hears! Talking and telling aren’t closing. Always have a written offer. You must believe that what you’re offering is the right thing for the prospect. 

 

  1. Have a written offer. Always have your presentation, proposals, and prices in writing for the buyer so they can see it with their own eyes. Closing is getting the buyer to take action and agree to exchange something of value for what it is you offer; that is, close on your offer and solution. Always, always, always write down what you’ve said, offered, proposed, promised, implied, and suggested. Anytime you’re going for the close, insist on putting it in writing. 

 

  1. Create Urgency. You must build urgency in your close. The URGENCY must be a legitimate benefit for the buyer. If you do not have URGENCY you will not close. You need to handle the why, solve a problem, provide relief, and be done and over.

7 Requirements for Closing The Sale

“Don’t compete; dominate with your product, company, personality, and your offer. If you 

aren’t the difference maker then others will forever outsell you with a cheaper price or better offer.” – Grant Cardone

 

CLICK HERE to take the “Theory Of Closing” Cardone University Course and elevate your sales and closing skills. 

 

 

Be great,

 

Grant Cardone

Closing A Deal Is Rarely About Price

Closing A Deal Is Rarely About Price

Now, you may have heard me talk about this before, but it’s important to understand that in order to be an effective salesperson you have to believe in other people. That’s because closing a deal is rarely about price. It’s more about the people involved so you need to understand them and what motivates them.

 

You need to have a positive outlook about them and believe that they are genuine and truly want to make the right decisions.  

 

When it comes down to it, your customers are just like you, or at least how you were at one time or another…

Closing A Deal Is Rarely About Price

They spend money they don’t have on things they don’t need a lot of the time, they go over budget, they work hard for their money – the point is they’ve made good and bad decisions.

 

Your customers are human, and by being human they want to feel good about themselves and their decisions. 

 

So if you’re selling a service to a business owner, they want to know that they did the right thing for their business by hiring you, and that it’s going to make a difference for their company.  

 

If you’re selling a product it’s similar in that your customers will want certainty that they’ll be happy with their purchase; that it’ll make them happy or solve some issue they have. 

 

Now, if people aren’t buying from you like you think they should based on how helpful our offer is, I can assure you that it’s almost never about the money or the budget. 

 

9 times out of 10 it’s something specific that you didn’t uncover or convince them of. 

 

If it was about the price, people wouldn’t spend $6 on a cup of coffee when they can buy a bag of beans for $5. 

 

Consider how many times you’ve paid more than you could afford and you loved it. 

Closing A Deal Is Rarely About Price

Or how many times in your life you went over budget because you found something that you weren’t even looking for and decided to buy it on impulse. 

 

Remember, it’s almost never price…it’s almost always about your process, your ability to read people and your determination to close the deal. Keep in mind that people love a good offer…but they are persuaded by confidence.

 

-Grant

 

My 10X team is running a special offer right now for a FREE LIVE DEMO to show you where your sales team may be lacking and how to increase their numbers. There’s a secret weapon my people use every single day that enables them to 10X their sales. We can show you exactly what that secret weapon is when you book your free demo by clicking here to book.

What’s The Hurry? Time Is Still Money!

What’s The Hurry? Time Is Still Money!

When I start a presentation, I make it clear to the prospect that my intention is to have the product or service being used by the client this week. What’s the hurry? Time is still money. So I come on strong and fast by saying, “Thanks for your time today, my goal is to deliver my product to your company by the end of this week.” The customer usually then tells me they have no intention of doing anything that quickly, at which point I simply say, “I understand. I just wanted you to know my intention.”

 

You have to present with confidence, not arrogance, and set the stage early showing that you know your product can solve their problems. Open with your intention to close the deal. Be transparent and obvious about what it is you hope to accomplish. 

What’s The Hurry? Time Is Still Money!

I noticed my sales team was presenting long after the buyer had seen enough. So I took all of our presentations apart and broke them into five stages. At the end of each stage I require them to ask, “have you seen enough information to make a decision?” This worked like a miracle with customers saying, “no I haven’t,” allowing the salesperson to continue with the presentation. In other cases the buyer says, “yes, I have seen enough, can you do anything else on the numbers?”

 

Take your presentation and break it into smaller pieces and insert the question, “have you seen enough to justify our proposal?” Close often, close early and when they say they have seen enough shut it down.

What’s The Hurry? Time Is Still Money!

Too many salespeople and sales organizations never insist on closing a deal for fear of appearing to be a nuisance. There is no urgency to finish the deal. Time is a bizarre enemy of the close. Anything can happen when you add this thing called time.

If you truly believe in your company, product, and service, you must learn how to insist on closing the transaction now.

The Now or Later Close is great for putting your deal back into play and getting it done now rather than a few days from now. “What’s a few days?”, says the rookie closer! It could very well be the difference between a deal or no deal. I have made the mistake too many times of not practicing urgency and becoming reasonable with a few days that turns into years. Your sales team should train and drill on how to use pressure. It’s an art but if they learn it then they can use that art to control the conversation and ultimately lead to a close.

 

Remember that in sales speed is power.

 

-Grant Cardone

 

If you and your sales team would like more information on how to create urgency in our presentations then you need to contact our sales training team for a free consultation. In 15 minutes we can show you how the same techniques we use to close deals with speed and efficiency every day.

Five Signs That No Means Yes

Five Signs That No Means Yes

To the inexperienced salesperson any of these might sound like the end of a conversation with no possibility of a close. To professional sales experts (like those on my team) they know it’s just the beginning because they recognize these classic five signs that no means yes.

 

In my experience, when a prospect tells me that they aren’t ready to decide, it’s usually an indication that they’re on the verge of saying “yes” and the close is in sight. An experienced or properly trained sales person can pick up on the subtle hints that the prospect is giving, even though they might not even realize They give a lot of clues in what they otherwise do and say. And that’s when you want to shift strategies to get in line with where they are.

Five Signs That No Means Yes

Here are five signs a prospect is close to a yes even if what they’re saying sounds like “no”.

 

1) They talk about their budget …

Any prospect who is open with you when you discuss a budget means two important things: one, they have the authority to spend and two, you have earned their trust. Just remember that even if they are comfortable talking about their budget, you don’t want to focus on it too much. This is just the beginning of the relationship building process so concentrate on what you can do for your prospect.

 

2) They’re flexible…

If a prospect tells you that they’re flexible about the time they can speak with you, odds are it means they are still looking at options, which means you’re still in the running. To make them swing your way, you’re going to have to use the time they give you to contrast yourself against the competition without trashing them. If your product or service is good enough, you won’t have to.

 

3) They don’t talk only about price…

Price is not an issue. Never has been. Never will be. A serious buyer’s only concern is getting what they need. If the product is right the price is right. When a prospect’s questions center more around what you can offer and not what it costs, hang in there because you’re very close to sale. Be ready to talk about price and any payment plan you offer but stay away from hard numbers until you feel they are ready to commit.

 

  1. They include other decision makers in the discussions…

In very few cases does the decision to purchase depend on just one person especially in larger companies. More often than not, a purchase has to be approved by a group of people or a committee. If a prospective buyer brings others into the discussion, it means you have proven to them that you are worth introducing to others without fear of wasting anyone’s time.  Capitalize on this momentum and keep the process moving forward.

 

  1. They are open during conversations…

When a prospect starts talking like they’ve already purchased your product or service, it means that you are probably extremely close to making a sale. If they talk about how they envision success using whatever you’re selling, it’s a good sign. If they discuss when and how they would use the solution you’re offering it means that there’s already a foundation of a relationship in place. In this case, you should focus your efforts on strengthening that relationship.

Five Signs That No Means Yes

These are signs that your prospect is moving down the funnel but they just need some extra reassurance that they’re making the right decision. They’re just about convinced but may  still be a bit hesitant. Be present. Be persistent. Be patient. You’re almost at the finish line. Just remember selling is a marathon not a sprint.

 

If you would like to learn more about this topic or any other sales related matter, contact the world-class sales training experts at Grant Cardone Enterprises by clicking here. In one 15 minute free consultation, our sales training managers can show you how to improve your sales almost immediately.

 

Five Myths That Are Killing Your Sales

Five Myths That Are Killing Your Sales

Cold calling doesn’t work. Selling through social channels is the only way. It’s all about digital marketing. More leads means better leads. Automation has replaced person to person contact. Buyers know everything now. Nobody can be sold unless they want to be. People don’t even want to talk to a salesperson anymore. 

 

And so on and so, as the old shampoo commercial went…

https://www.youtube.com/watch?v=Hyxmj1Yf6Dk

 

Five Myths That Are Killing Your Sales

There may be some truth to all that but when it comes to sales, the more things change the more they stay the same. However, there is always some newbie out there announcing their “revolutionary theory” which is going to redefine the entire concept of selling. Of course, you gotta buy their book or attend their seminar to learn the secret recipe. Unlike me, they rarely give away any knowledge because if they did, people would realize right away how full of it they are. During my 35 years in the sales game I’ve seen these jokers come and go. Unfortunately, the misinformation they dump on people lasts long after they are forgotten.

 

Here are 5 sales myths that will bring you down and hold you down until you’re out or until you realize they are complete BS.

 

  1. Cold Calling Is Dead

Anyone who tells you that cold calling will get you nowhere fast should be kicked out of your office fast. The truth is that cold calling is still more effective than cold emailing. Salespeople who use the phone convert 8.21% of the time. On the other hand, salespeople who use email convert on average just .03%. That’s according to a Salesforce.com study but I could have told you the same thing just from observing my operation and reading the stats every day.

 

  1. Buyers Don’t Take Meetings Off Of Cold Calls Or Emails

Whoever says that prospects will never agree to meetings based on a cold call or an email they opened has obviously never seen my salespeoples’ calendars which are always full. According to a study conducted by the TRAIN Group 82% of buyers agreed to meetings with sales professionals who cold-called them. 

 

  1. Sales is a numbers game. More everything leads to more sales.

More leads means more calls which means more visits which means more presentations. If only it were that simple but it’s not. Successful sales result from the quality of the leads not quantity. Seriously, what good comes from spending hours pursuing poor leads? It’s just a waste of time. I’d much rather spend the same amount of time it takes to call 10 unqualified leads pursuing one good lead. Studies show that when leads are researched and developed, not only are deals closed with less effort but customers end up making larger purchases.

Five Myths That Are Killing Your Sales

  1. Customers don’t want to deal with salespeople

In the digital age, there is this belief that customers do most of their purchase research online and that’s the only information they’re interested in. The common mentality is that customers have already decided when they connect with a salesperson. The fact is that yes, more than half the time the decision to buy is made before someone engages with a salesperson but… 

even though buyers spend time online doesn’t mean sales is not involved even at the early and late stages. Buyers still require more specific information relating to their situation and feel better when there is some personal interaction.

 

  1. The Average Buyer Does This/Doesn’t Do That.

Look, folks. There is no “average buyer.” There is no single decision maker who is responsible for the entire purchasing process. Nobody will ever get to speak to the person with the final power of approval on the first phone call. Do you really think that this person is sitting around answering phones? There could be ten or more people, starting with the gatekeeper, between a salesperson and the person with the authority to make a deal. Even if you’re dealing with individual consumers, very few of them live in a void where they make decisions by themselves. That makes it impossible to make predictions based upon the “average buyer” because they don’t exist.

Five Myths That Are Killing Your Sales

I know how much information about sales is out there. It’s hard to know what to believe and what to ignore. I can tell you that certain principles have held true because while technology may have changed just about every aspect of our lives, in some ways people have stayed the same, including the way they sell and are sold.

 

-Grant Cardone

 

If you feel that your sales department is operating with bad information or outdated techniques then contact the Cardone 10X Sales Training team. During a 15-minute complimentary consultation they can review your situation and make a recommendation on how to get your team operating at full capacity.

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